Conversion Alchemy

Turn visitors into loyal customers. Our CRO strategies enhance user experience, boost conversions, and maximize ROI.

Google Tag Manager Magic

We wield GTM like wizards. Tracking events, A/B testing, and seamless implementation—it’s all in a day’s work.

Testing and Iteration

We don’t guess; we test. Multivariate, split, or A/B—it’s all about refining until perfection.

What’s Your Conversion Rate? 

Understanding Google Tag Manager

Google Tag Manager (GTM) is a valuable free tool that empowers you to efficiently manage and deploy marketing tags, pixels, and scripts on your website—without requiring direct code edits by a developer.
To integrate Google Tag Manager into your website, enlist the assistance of a developer to place the GTM script within the <head> and opening <body> tags. Our team can handle this task for you.
Once the tracking codes are in place, your marketing team gains the ability to add or remove marketing scripts using Google Tag Manager, eliminating the need for developer involvement.

How Google Tag Manager Operates

By implementing Google Tag Manager, you gain control over tag configurations. These configurations can be triggered based on specific actions occurring on your website. The result? Improved website speed and reduced load times.

Understanding Google Tag Manager Components

Google Tag Manager (GTM) comprises three essential elements: Tags, Triggers, and Variables.

1. Tags:
o Tags are concise code snippets or tracking pixels sourced from third-party tools.
o Examples include Google Universal Analytics tags, Google Ads remarketing code, and Facebook pixels.
o Google Tag Manager offers pre-built integrations with tools like Crazyegg, Hotjar, and LinkedIn. Alternatively, you can use custom HTML script tags or create your Tag Templates.
o To activate tags, you’ll need to configure triggers.
2. Triggers:
o Triggers inform Google Tag Manager when to execute a script (or “fire”).
o Various triggering options are available:
 Tags can fire on every page of your website.
 Tags can be triggered only on specific button clicks.
 Different tags require distinct triggers based on their data collection objectives.
o Google Tag Manager provides built-in trigger types such as page views and link clicks, or you can create custom event triggers.
3. Variables:
o Variables enhance tags and triggers by providing additional context.
o For instance, when using the Google Analytics tag, you’ll create a variable containing your Google Analytics or Google Analytics 360 tracking ID.

Remember, these components work together to streamline your website’s tracking and data management.

Unlocking the Potential of Google Tag Manager

Google Tag Manager offers a wealth of tracking capabilities. Our expert team assists you in determining the most relevant metrics to monitor, aligning with your marketing objectives and key performance indicators (KPIs).

Below, we highlight some of the valuable data points you can effortlessly track using Google Tag Manager:

  1. Scroll Tracking: Understand how far visitors scroll on your website, pinpoint where they pause, and analyze scrolling patterns.
  2. Form Submissions: Even without a dedicated “Thank You” or confirmation page, you can effectively track form submissions.
  3. Video Tracking: If your web content includes embedded YouTube videos, monitor metrics such as viewership count, watch duration, and drop-off points.
  4. Button Clicks: Keep tabs on various button interactions, including actions like adding items to the cart, subscribing, downloading PDFs, initiating calls, and accessing social media profiles.

Advantages of Google Tag Manager

Google Tag Manager (GTM) offers several compelling benefits for managing your website scripts and tags. Let’s explore a few of them:

  1. Centralized Tag Control: With GTM, you can manage all your tags from a single location. No need to worry about missing tags; they’re easily accessible for quick updates and changes.
  2. Enhanced Google Analytics Integration: Integrating Google Analytics tracking with GTM is not only straightforward but also provides additional event tracking features.
  3. Security Measures: GTM automatically scans tracking scripts for known malware domains and pauses them if necessary. Additionally, account access control is straightforward.
  4. Event Tracking: Use GTM to track essential events on your website, gaining insights into customer behavior.
  5. Preview Mode: GTM includes a debug mode to verify the correct functioning of your tag deployments and triggers.

Discover the Benefits of Our Google Tag Manager Services

At Insight22, we offer comprehensive services tailored to your Google Tag Manager (GTM) needs. Our GTM service encompasses the following:

  1. Tagging Needs Discussion: We’ll initiate an initial meeting with your team to thoroughly understand your current and future tracking requirements for your website.
  2. GTM Account Audit: If you already have a Google Tag Manager account, we’ll conduct a thorough review to assess the existing setup.
  3. Recommended GTM Optimizations: After collaborating with your team and analyzing your current GTM account, we’ll provide customized recommendations to optimize your account for optimal performance.
  4. Google Account Integration: We’ll seamlessly integrate your Google Tag Manager account with your Google Analytics account.
  5. New GTM Account Setup: For those new to GTM, we’ll create a fresh account to kickstart your business effectively.
  6. GTM Consulting: Let us set up your GTM account and hand over the reins to you.
  7. Ongoing GTM Maintenance: We can manage your GTM account entirely, ensuring the best possible configuration.
  8. GTM Tag Migration: If you have existing tags, we’ll assist in migrating them to Google Tag Manager.